// Unlocking The True Value of Your Creative Content
From content aggregation to content marketing, it seems everyone is talking about the importance of content. Of course, this begs the question: “If content is such an integral part of a successful business, why are content creators having such a hard time getting paid for their work?”
This project aims to find solutions to help independent creative artists (writers, photographers, filmmakers, designers) connect with their audience directly, often bypassing traditional distribution methods, to build profitable, sustanable businesses and help independent creative works flourish. As part of the discussion, I’ll be highlighting success stories and strategies from artists who’ve crowdfunded and self-distributed their works, bypassing the gatekeepers to bring their stories directly to the most receptive and supportive audiences.
Here is the handout and slide deck from the April 2013 presentation at the NAB conference.