// Unlocking The True Value of Your Creative Content

From content aggregation to content marketing, it seems everyone is talking about the importance of content. Of course, this begs the question: “If content is such an integral part of a successful business, why are content creators having such a hard time getting paid for their work?”

This project aims to find solutions to help independent creative artists (writers, photographers, filmmakers, designers) connect with their audience directly, often bypassing traditional distribution methods, to build profitable, sustanable businesses and help independent creative works flourish. As part of the discussion, I’ll be highlighting success stories and strategies from artists who’ve crowdfunded and self-distributed their works, bypassing the gatekeepers to bring their stories directly to the most receptive and supportive audiences.

Here is the handout and slide deck from the April 2013 presentation at the NAB conference.

Unlocking The True Value of Your Creative Content

A stream of content, links, notes and tidbits related to the Unlocking The True Value of Your Creative Content presentation.

Storified by Jay Kinghorn· Wed, Feb 20 2013 12:42:57

Advertisers Should Act More Like NewsroomsA fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. But this time, Coca-Cola, Audi, and Oreo didn’t just limit themselves to pre-packaged creative – they also had in place rapid response teams that adapted to events as they happened.
We’re Not Louis C.K. – News – Indie Game: The Movie – A Video Game DocumentaryMonday, November 19, 2012 at 12:25PM Months before we began pre-production on Indie Game: The Movie, we went to go see Louis C.K. perform at the Walker Theater in our home town of Winnipeg. It was a great show. Naturally, he was hilarious and we walked away cemented in the idea that Louis C.K.
The Future is Unevenly SuperdistributedRaise your hand if you’re looking at this in an RSS reader right now. Or an orbital content app like Readability, Instapaper, or Pocket. Or if you got here by clicking a link on Twitter or Facebook, or from a search engine listing, or any other means that didn’t involve typing "alistapart.com" directly into your browser’s address bar.
Smart Bomb’s Clark Stacey on Children’s Games, Building a Franchise, and the business of Casual Game DevelopmentWith a career starting in 1995, Stacey has pushed his company to develop innovative technologies and approaches to game design. As a student at the University of Utah in the early 90s majoring in English, Philosophy, and Classics, Stacey thought that his "career path lay through academia."
Karen McGrane delivers a thought-provoking and, potentially, paradigm-changing presentation on the ways we need to reexamine our notions of content in a multi-platform, multi-device age.