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Visual Literacy

This tag is associated with 5 posts

Creative Content: Case Study: Clark Stacy

I’ve recently begun work to develop a new seminar “Unlocking The True Value of Your Creative Content” on behalf of ASMP for the NAB Show’s Technologically Advanced Publishing track. (whew, that was a mouthful). In any case, the primary focus of the presentation will be on the ways independent content creators can fund, publish and […]

Where Do We Belong? A Seed of A Thought

I wrote this earlier in the month and have been sitting on it hoping to write more. Rather than wait for that day, I thought I’d share it hoping it provides some food for thought for your weekend or the coming week. Where Do We Belong? A recurring thread of conversations I’ve had with other […]

Workflow: Establishing a Consistency of Vision

Most people think of workflow as a structure and set of processes to ensure technical needs are met. While this is true, an effective digital photography workflow helps to encourage aesthetic consistency from frame to frame and shoot to shoot. This consistency of vision is naturally present in your original photos. Over time, you develop […]

Visual Literacy: Using Color

In last week’s post I recommended viewing the first 45 seconds of the trailer to the movie Traffic to get a sense of how color is used to enforce themes within the movie. For example, in Traffic, director Steven Soderbergh weaves together the lives of three separate characters to give the audience an overview of […]

Visual Literacy: Why Aren’t You Really Good At Graphic Design?

Seth Godin has a knack for cutting to the heart of issues for marketers. In today’s post, Why Aren’t You Really Good At Graphic Design, he addresses one part of a much larger issue.   “Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, […]