Visual Literacy
Workflow: Establishing a Consistency of Vision
Most people think of workflow as a structure and set of processes to ensure technical needs are met. While this is true, an effective digital photography workflow helps to encourage aesthetic consistency from frame to frame and shoot to shoot. This consistency of vision is naturally present in your original photos. Over time, you develop [...]
Visual Literacy: Using Color
In last week’s post I recommended viewing the first 45 seconds of the trailer to the movie Traffic to get a sense of how color is used to enforce themes within the movie. For example, in Traffic, director Steven Soderbergh weaves together the lives of three separate characters to give the audience an overview of [...]
Visual Literacy: Why Aren’t You Really Good At Graphic Design?
Seth Godin has a knack for cutting to the heart of issues for marketers. In today’s post, Why Aren’t You Really Good At Graphic Design, he addresses one part of a much larger issue. “Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, [...]
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