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Marketing

This tag is associated with 5 posts

What’s This Creative Content Project All About?

There has never been a better time to be an independent creator looking to self-publish and self-distribute your work. Tools for creation are more powerful and less expensive, platforms for distribution are emerging and a number of early pioneers are showing success in forging ahead without traditional publishers and distributors. But how do you do […]

Sustainable Business Models Symposium

I’ve been remiss in not posting a link to the ASMP Sustainable Business Models Symposium I helped moderate last October. As I begin work on my next presentation, Unlocking the True Value of your Creative Content, to be delivered at the NAB Conference on April 10th, I’ve been reflecting on the wonderful insights provided by […]

CSaaS-Creative Services as a Service?

“As the idea of a sharing and scaling services that were otherwise once local and isolated continues to spread, we are now seeing just about every function you can imagine being delivered as-a-service to any business who wants them.” -Brian Profitt As Brian Profitt correctly outlines in his article “Everything As A Service” on ReadWriteWeb, […]

The Falling Price of Media

Seth Godin’s been on a roll lately. A recent post on the cost comparisons between traditional media and new, self-published media highlights a big part of the reason why photographers, and other content creators are having problems getting paid. If consumers (this can be the general public or businesses in a B2B scenario) don’t see […]

Visual Literacy: Why Aren’t You Really Good At Graphic Design?

Seth Godin has a knack for cutting to the heart of issues for marketers. In today’s post, Why Aren’t You Really Good At Graphic Design, he addresses one part of a much larger issue.   “Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, […]