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Content marketing

This tag is associated with 2 posts

Content Marketing’s Dirty Little Secret

There is no doubt that content marketing-a branch of marketing aimed at giving current and future marketers entertaining, informative and instructional content instead in lieu of traditional advertising- is growing in prominance and importance. But is content marketing unsustainable? First A Little Background Google’s Panda Update in late–2012 was a bellweather indicator of the importance […]

Creative Content: Case Study: Clark Stacy

I’ve recently begun work to develop a new seminar “Unlocking The True Value of Your Creative Content” on behalf of ASMP for the NAB Show’s Technologically Advanced Publishing track. (whew, that was a mouthful). In any case, the primary focus of the presentation will be on the ways independent content creators can fund, publish and […]