// archives

Agile Photographer

This category contains 12 posts

The Responsibility of Crowdfunding

Three interviews into the open research for the Unlocking The True Value of Your Creative Content Project, an unexpected theme has bubbled up-the feeling of responsibility one has to create great work when your friends, family and fans are financing the project. All three interviews have mentioned this pressure as being a positive force to […]

Interview with Photojournalist Amy Toensing

Photojournalist and National Geographic contributor Amy Toensing discusses her recently funded Kickstarter campaign In the Shadows, a project aiming to document and raise awareness of urban refugee children in Africa. In the interview she discusses the opportunities crowdfunding offers creative artists, the sense of responsibility that comes from having your individuals instead of publications fund […]

Content Marketing’s Dirty Little Secret

There is no doubt that content marketing-a branch of marketing aimed at giving current and future marketers entertaining, informative and instructional content instead in lieu of traditional advertising- is growing in prominance and importance. But is content marketing unsustainable? First A Little Background Google’s Panda Update in late–2012 was a bellweather indicator of the importance […]

Creative Content: Case Study: Clark Stacy

I’ve recently begun work to develop a new seminar “Unlocking The True Value of Your Creative Content” on behalf of ASMP for the NAB Show’s Technologically Advanced Publishing track. (whew, that was a mouthful). In any case, the primary focus of the presentation will be on the ways independent content creators can fund, publish and […]

Sustainable Business Models Symposium

I’ve been remiss in not posting a link to the ASMP Sustainable Business Models Symposium I helped moderate last October. As I begin work on my next presentation, Unlocking the True Value of your Creative Content, to be delivered at the NAB Conference on April 10th, I’ve been reflecting on the wonderful insights provided by […]

CSaaS-Creative Services as a Service?

“As the idea of a sharing and scaling services that were otherwise once local and isolated continues to spread, we are now seeing just about every function you can imagine being delivered as-a-service to any business who wants them.” -Brian Profitt As Brian Profitt correctly outlines in his article “Everything As A Service” on ReadWriteWeb, […]

At the Intersection of Ambiguity and Chaos

Owning your own business is, at its most exalted, a liberating and profoundly rewarding experience. At its worst, running your own business, particularly when preparing for an uncertain future, can be disheartening and demoralizing. The truth is, the professional benefit from a self-determined career lies at both extremes (and points in-between). It’s great to have […]

In Praise of Irrationality, In Praise of Creatives

I’m in the midst of taking two online courses, Intro to Finance and Intro to Statistics and appreciate the tools and insights both disciplines bring to the decision making process. Paradoxically however, the more I’ve learned about thinking, the more problematic I find our deep-seated perception of humans as rational entities capable of making informed, […]

A Three-Party Publishing Ecosystem

I came across this little gem embedded within a longer post about new Yahoo! CEO Marissa Mayer on John Battelle’s Search Blog “I believe, deeply, that commercial publishing is a conversation between three key parties: The reader (or viewer), the publisher/content creator, and the marketer.” -John Battelle This is an important triad where all parties […]

The Falling Price of Media

Seth Godin’s been on a roll lately. A recent post on the cost comparisons between traditional media and new, self-published media highlights a big part of the reason why photographers, and other content creators are having problems getting paid. If consumers (this can be the general public or businesses in a B2B scenario) don’t see […]