// author archive

Jay

Jay has written 282 posts for Jay Kinghorn's Blog

Unlocking The True Value of Your Creative Content

NAB is in full swing and I’m excited to be sharing Unlocking The True Value of Your Creative Content with filmmakers, photographers and other creatives later today. The slides and handout can be found by visiting the project’s page.

The Responsibility of Crowdfunding

Three interviews into the open research for the Unlocking The True Value of Your Creative Content Project, an unexpected theme has bubbled up-the feeling of responsibility one has to create great work when your friends, family and fans are financing the project. All three interviews have mentioned this pressure as being a positive force to […]

Interview with Photojournalist Amy Toensing

Photojournalist and National Geographic contributor Amy Toensing discusses her recently funded Kickstarter campaign In the Shadows, a project aiming to document and raise awareness of urban refugee children in Africa. In the interview she discusses the opportunities crowdfunding offers creative artists, the sense of responsibility that comes from having your individuals instead of publications fund […]

Interview with Emily Best-CEO & Founder, Seed & Spark

I recently interviewed Emily Best, CEO and Founder of Seed & Spark, a platform for crowdfunding and self-distribution of independent films. Her interview shines with insight into the ways filmmakers, and independent creatives of all stripes, need to shift their mentality from solitary artist to that of a CEO developing a product to serve the […]

What’s This Creative Content Project All About?

There has never been a better time to be an independent creator looking to self-publish and self-distribute your work. Tools for creation are more powerful and less expensive, platforms for distribution are emerging and a number of early pioneers are showing success in forging ahead without traditional publishers and distributors. But how do you do […]

Unlocking The True Value of Your Creative Content

From content aggregation to content marketing, it seems everyone is talking about the importance of content. Of course, this begs the question: “If content is such an integral part of a successful business, why are content creators having such a hard time getting paid for their work?” This project aims to find solutions to help […]

Insight, Inspiration and Vision from Edward Tufte

“The world is much more interesting than any one discipline.” Edward Tufte might just be my new hero. I’ve long admired his work on telling visual stories with data, but this quote, and the longer interview on NPR (embedded below), provided me with new appreciation for his work and philosophies. via: Explore

Content Marketing’s Dirty Little Secret

There is no doubt that content marketing-a branch of marketing aimed at giving current and future marketers entertaining, informative and instructional content instead in lieu of traditional advertising- is growing in prominance and importance. But is content marketing unsustainable? First A Little Background Google’s Panda Update in late–2012 was a bellweather indicator of the importance […]

Creative Content: Case Study: Clark Stacy

I’ve recently begun work to develop a new seminar “Unlocking The True Value of Your Creative Content” on behalf of ASMP for the NAB Show’s Technologically Advanced Publishing track. (whew, that was a mouthful). In any case, the primary focus of the presentation will be on the ways independent content creators can fund, publish and […]

Sustainable Business Models Symposium

I’ve been remiss in not posting a link to the ASMP Sustainable Business Models Symposium I helped moderate last October. As I begin work on my next presentation, Unlocking the True Value of your Creative Content, to be delivered at the NAB Conference on April 10th, I’ve been reflecting on the wonderful insights provided by […]