// archives

Archive for February, 2013

What’s This Creative Content Project All About?

There has never been a better time to be an independent creator looking to self-publish and self-distribute your work. Tools for creation are more powerful and less expensive, platforms for distribution are emerging and a number of early pioneers are showing success in forging ahead without traditional publishers and distributors. But how do you do […]

Unlocking The True Value of Your Creative Content

From content aggregation to content marketing, it seems everyone is talking about the importance of content. Of course, this begs the question: “If content is such an integral part of a successful business, why are content creators having such a hard time getting paid for their work?” This project aims to find solutions to help […]

Insight, Inspiration and Vision from Edward Tufte

“The world is much more interesting than any one discipline.” Edward Tufte might just be my new hero. I’ve long admired his work on telling visual stories with data, but this quote, and the longer interview on NPR (embedded below), provided me with new appreciation for his work and philosophies. via: Explore

Content Marketing’s Dirty Little Secret

There is no doubt that content marketing-a branch of marketing aimed at giving current and future marketers entertaining, informative and instructional content instead in lieu of traditional advertising- is growing in prominance and importance. But is content marketing unsustainable? First A Little Background Google’s Panda Update in late–2012 was a bellweather indicator of the importance […]

Creative Content: Case Study: Clark Stacy

I’ve recently begun work to develop a new seminar “Unlocking The True Value of Your Creative Content” on behalf of ASMP for the NAB Show’s Technologically Advanced Publishing track. (whew, that was a mouthful). In any case, the primary focus of the presentation will be on the ways independent content creators can fund, publish and […]

Sustainable Business Models Symposium

I’ve been remiss in not posting a link to the ASMP Sustainable Business Models Symposium I helped moderate last October. As I begin work on my next presentation, Unlocking the True Value of your Creative Content, to be delivered at the NAB Conference on April 10th, I’ve been reflecting on the wonderful insights provided by […]