Seth Godin’s been on a roll lately. A recent post on the cost comparisons between traditional media and new, self-published media highlights a big part of the reason why photographers, and other content creators are having problems getting paid.
If consumers (this can be the general public or businesses in a B2B scenario) don’t see a difference between professionally-produced content and amateur or independently-produced content, the professional publishers are in big trouble. It’s impossible to compete with a mass of creators with no overhead, no marketing costs and no expectation of profit.
The question becomes, what can you do differently to make it clear to the consumer that professionally produced content is markedly different and worth paying for?