So, inspired by the Communicatrix, I’m going to try and at least publish a Friday Roundup to close out the week. I’ll publish additional posts as time, and sleep allows.
Who’s Really Scanning All Those QR Codes: In my Agile Photographer session at Strictly Business 3, the section on QR codes and mobile tagging has been getting the most attention. This week, Mashable had an interesting infographic showing the growth of QR codes in the media. Did you know that QR codes have a 1,200% increase in scans from July to December 2010?
Know Your Audience: A second area of the Agile Photographer presentation that I don’t have much time to get into, but is critically important in rolling out a successful online campaign is to know where your audience is. In my presentation I jest that you don’t want to start a Twitter campaign for AARP or an E-mail newsletter for Teens. Little did I know just how right I was. Less than a third of all Twitter users are aged 50+.
The Happiest Part of the Country: I’m really excited about the emerging field of data visualization. I think we’re only just beginning to scratch the surface of this tool for making sense of a complex world. The NY Times has a wonderful map of the Nation’s well-being. Who knew, I’m living in the center of the happiest region in the country?
Bubbly for Bubbli: Speaking of excited, the Twitterverse was abuzz with the Bubbli presentation at TED. With tantilizing quotes like: “Once we understand reality through a camera lens, the virtual and real become indistinguishable.”, it’s easy to share the enthusiasm.
On a final QR code note. It isn’t often you find a QR code incorporated into the set of a music video. Clever idea. I’d be curious to find out how many people geeked out and clicked on it.