I’m still on a high from ASMP’s Strictly Business conference two-weeks ago in Los Angeles. If you are a professional photographer, or want to be one, you owe it to yourself to attend SB3. You only have two more chances, Philadelphia Feb 25-27 and Chicago April 1-3. I hope to see you there!
While we’re focusing on business, I came across a little gem of a quote from David Baker at ReCourses in his email newsletter.
“ Business relationships are measured in many different ways, including longevity, access, frequency of contact, and level of influence. But money is and should be the most accurate measure of value. As we noted elsewhere, money is the currency of (business) respect. It’s not a comfortable thought but it is an accurate one.”
It sounds a little crass, particularly to a visual artist or photographer, but it is true. A client’s willingness to pay you for the work you perform is a strong indication of how much value they see in your work.
In technology-related news, I watched two outstanding Webinars aimed at streamlining my video production workflow. The first, from Sorenson Media, focused on the new features found within Squeeze 7. My favorite video encoding tool has recently gotten a host of new improvements, including the ability to export directly to Squeeze from within Adobe Premiere Pro. This saves the step of having to export an intermediate file then bring this file into Squeeze for final output. I’ll have a quick review of the new features in Squeeze 7 in the near future.
The second Webinar offered from the Adobe Production Premium team discussed ways of optimizing performance within After Effects and Premiere Pro. The Webinar did a great job of breaking down the application preferences, hardware configuration and optimization tools that make the biggest impact on your workflow and dispelled several common myths around GPU acceleration and the Mercury Playback Engine. You can watch the full Webinar, or jump directly to the key information referenced in the video in the After Effects: Region of Interest blog
A couple of final tidbits to round out the week:
The Mobile Tsunami is Near: The demand for mobile data is about to explode. Although this article is more focused on the providers of bandwidth services, content providers are going to want to follow demand to take advantage of the opportunities.
Figuring out the Best Fit For Online Video: Forbes Insights recently published an interesting report on how US executives feel about watching video ads. In-stream and pre-roll video ads are gaining acceptance across all age range. This bodes well for ad-supported video content online.
Have a great weekend and while you’re watching the Big Game, don’t for get to participate in Brand Bowl 2011 to find out which companies will reap the rewards from their investment in Super Bowl advertising.