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The Truth About the Future of The Media Industry

ignitionI came across this article yesterday comparing the market value of “new media” companies like Google, Facebook etc. to the “Old Media” empires of Disney, Comcast and News Corp. In this comparison, the value of new media companies and old media companies are roughly equal.

While I don’t necessarily agree that market capitalization is the best metric to use to make this point, it does seem, by almost any metric that new media companies are gaining audiences and becoming increasingly important publishing channels.

Also interesting to note, the slides point to video and mobile as the next battlegrounds for old and new media. I see this as an opportunity for independent publishers to thrive as the barriers to producing and distributing great content have fallen dramatically.

Let’s hope that new advertising models allow independent publishers to make money by producing great content and developing a loyal following.

Via: The Genesis Project


2 comments for “The Truth About the Future of The Media Industry”

  1. Thanks for pointing this out. Good information to have. I agree about the market cap as a measure, but still interesting.


    Posted by Rosh - new media photographer | December 26, 2010, 5:55 pm
  2. Rosh, it seems a better metric would be audience size or audience attention, though I know Facebook and Twitter would rank highly on those metrics as well. It will be interesting to see how the advertising dollars shift as Google TV and similar platforms use IPTV to blend the TV experience with the internet experience. What do you think will happen.

    Posted by Jay | December 27, 2010, 10:35 am

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