I came across this article yesterday comparing the market value of “new media” companies like Google, Facebook etc. to the “Old Media” empires of Disney, Comcast and News Corp. In this comparison, the value of new media companies and old media companies are roughly equal.
While I don’t necessarily agree that market capitalization is the best metric to use to make this point, it does seem, by almost any metric that new media companies are gaining audiences and becoming increasingly important publishing channels.
Also interesting to note, the slides point to video and mobile as the next battlegrounds for old and new media. I see this as an opportunity for independent publishers to thrive as the barriers to producing and distributing great content have fallen dramatically.
Let’s hope that new advertising models allow independent publishers to make money by producing great content and developing a loyal following.