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Archive for May, 2009

Never underestimate the web

Kevin Kelly, internet futurist and all-around insightful guy points out in his blog that the first 30 years of computing from 1970’s until the turn of the century was marked by the rapid expansion in power of computer chips. Following Moore’s Law, they doubled in power and halved in size every two years. He believes […]

Multimedia: Interactive Productions

          The next wave of the Internet will be more interactive, immersive and graphically interesting than the static pages we have today. Interactive Productions offer a glimpse at what the future holds. Patagonia’s Tin Shed Quenching Las Vegas’ Thirst Free and Uneasy: NY Times – Interviews and Statistics – Audio Slideshow […]

Controlling catalog returns: online and in print

In Opinion Research Corp’s April 2009 online shopping “Ouch point” survey, receiving an item that “doesn’t look like it did on the Internet” is the third most common source of frustration when making purchases online. Not only is this frustrating for consumers, it is expensive for companies who are saddled with returns. There are several […]

Visual Literacy: Line, Shape and Form

Yesterday, Adobe Photoshop’s product manager John Nack posted a link on his blog to photographer Shinichi Maruyama’s outstanding splash photography. What makes Maruyama’s photography so compelling is its simplcity. Aside from a few Jackson Pollack-esque images, the majority of Maruyama’s photos consist of a simple arc of water, the splash from a drip frozen in […]

Workflow: Establishing a Consistency of Vision

Most people think of workflow as a structure and set of processes to ensure technical needs are met. While this is true, an effective digital photography workflow helps to encourage aesthetic consistency from frame to frame and shoot to shoot. This consistency of vision is naturally present in your original photos. Over time, you develop […]

Multimedia: Rich Media Narratives

Combining elements of documentary filmmaking like voice over narration, graphics and video footage with still photos, rich media narratives provide a multi-dimensional approach to storytelling. By layering sound, graphics and still photos you engage the viewer’s senses and are able to tell complex stories in a short timeframe. To date, most rich media narratives have […]

Visual Literacy: Prominence, position visual hierarchy

When our eyes see a photograph, an ad or a web page we scan the document looking for the most important elements of the composition. In this first glimpse, lasting no more than a fraction of a second, we’re establishing “what” the piece is about. To “hook” your viewers into taking a deeper look at […]

Multimedia: Audio Slideshows

One of the simplest, and most effective, ways of enlivening a presentation of still photos is to pair photos with audio. The audio track can be ambient sounds that relate to the content of the photos, an interview with the photography subject, backing music or a voice-over narration by the photographer. Ideally, the audio will […]

Visual Literacy: Using Color

In last week’s post I recommended viewing the first 45 seconds of the trailer to the movie Traffic to get a sense of how color is used to enforce themes within the movie. For example, in Traffic, director Steven Soderbergh weaves together the lives of three separate characters to give the audience an overview of […]

Tips For An Agile Workflow: Stay In RGB

As more photographers and photo departments venture into the world of multimedia adding video, Web and interactive to their print-based workflow, many find themselves creating multiple versions of the same file, re-correcting images and struggling under the new workload. If you find yourself in a similar situation, there are several steps you can tale to […]